Digital Marketing Specialist

  • Contract: Full-time

Job Description

What would I do at Litmus?

  • Build and manage Litmus’ social media presence with the goal of expanding overall reach. This includes Facebook, Twitter, LinkedIn, and Instagram promoting Litmus’ products, content, and the Litmus culture. Monitor and reply to comments, and triage support questions. Run regular social campaigns and track their success.
  • Create content (e.g. emails, blog posts, ad copy, and other content pieces) that educates marketers on how to make email better and articulates the benefits of our products to the email marketing world. Optimize content for search engines and lead generation.
  • Review content and marketing copy for spelling, grammar, and accuracy; ensuring all content maintains Litmus’ brand voice.
  • Help the team keep dashboards updated to power regular reporting on content performance (web traffic, performance of blog content, traffic of sources to the site, etc.)
  • Monitor relevant industry publications and undertake competitor analysis.
  • Assist in the planning and execution of events.

Skill Requirements

What is Litmus looking for in a candidate?

  • You’re an exceptional storyteller who loves writing and knows how to use the power of written words to build relationships, teach, and to drive actions.
  • Empathy. You can put yourself in your audience’s shoes, understand their goals and needs, and are able to adapt your writing to diverse audiences both internally and externally.
  • Able to balance a meticulous attention to detail with the ability to GSD (Get Stuff Done).
  • We are more interested in your qualifications as a marketer than where you reside. Our marketing team is globally distributed. This role is open to remote candidates, or can be co-located in our San Mateo, CA, Cambridge, MA, or London, UK offices.
  • You have great communication skills. As a distributed team, it’s important that we’re able to understand each other through text and spoken word.
  • You have 1-2 years of experience in content and social media marketingor are a recent college grad who can supply examples of your strong writing skills. Most importantly, you’re a fast learner and aren’t afraid to get your hands dirty.
  • Bonus points for prior experience with email marketing and email marketing tools.

About the Company

Major global brands across every industry and vertical trust Litmus to make email better, including 9 of the top 10 ecommerce brands, 7 of the top 10 technology companies, and 23 of the top 25 US ad agencies.

Backed by $49M from Spectrum Equity, the Litmus email creation, testing, and analytics platform empowers marketers, designers, and agencies to confidently deliver customer experiences that ensure brand alignment and quality, as well as maximize performance and deliverability.

How to apply

Apply for this job online using the link below.

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