The E-commerce Manager will be responsible for implementing and executing the strategic plan to drive online revenue. As the business owner for Crimson’s growing E-commerce channel, this position will deliver online sales goals by analyzing consumer needs and developing compelling digital campaigns to meet those needs.
The ideal candidate is self-driven, organized and highly motivated to grow their business by developing strategy while also executing on a tactical level. Experience creating email campaigns, growing and segmenting databases, testing and analyzing performance and making recommendations for future campaigns are all essential for this role. This person will be managing product pages on multiple websites and should have a track record of making website improvements in order to drive sales. Working collaboratively with Marketing and owners of other sales channels within Crimson is also important.
Essential Duties and Responsibilities
The following reflects management’s definition of essential functions for this job but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodations or other reasons.
Website Shopping Experience
Based in the Napa Valley, Crimson Wine Group crafts benchmark wines from exceptional vineyards in premier winegrowing regions throughout the U.S. Crimson owns and manages approximately 1,000 acres of plantable vineyard land across six distinct regions. Crimson’s diverse collection of exceptional domestic estates and wine brands includes Pine Ridge Vineyards (Napa, Calif.), Seghesio Family Vineyards (Healdsburg, Calif.), Archery Summit (Dayton, Ore.), Chamisal Vineyards (San Luis Obispo, Calif.), Double Canyon (West Richland, Wash.), Seven Hills Winery (Walla Walla, Wash.) and Malene Wines (Santa Barbara County, Calif.). For more information, please visit www.crimsonwinegroup.com Opens a New Window. .
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