What does our Inbound Marketing Specialist do?
The Inbound Marketing Specialist the primary owner of multiple client relationships. It’s your responsibility to make sure we execute flawlessly on every aspect of these relationships. Your clients will look to you for new ideas and fresh approaches to every aspect of their inbound marketing. You’re their inbound marketing guru.
A key aspect of this role is managing the ideation, production, and execution of all deliverables for your clients. You’ll create some of these deliverables yourself, but you’ll also manage an awesome writer and designer for each client – which means providing your creative team with the guidance and feedback they need to produce deliverables to our exceptionally high standards. Deliverables can include a range of things, from blog posts to ebooks, white papers, infographics, case studies, articles, emails, ad campaigns, sales collateral, websites, and more. Basically, if it’s marketing and there’s writing in it, you need to know how to work with it.
You also manage your clients’ technology platforms. This primarily includes maintaining all aspects of the client’s HubSpot portal, but it may also include managing WordPress sites, Google Ads and/or LinkedIn ad campaigns, social media platforms, webinar platforms, other email marketing platforms, and more. It’s not that we’re super tech nerds, it’s just that tech underpins everything we do – so you need to be experienced with it.
Specific responsibilities include:
You must be able to
Requirements for this role:
Clariant Creative is a full-service inbound marketing agency based in the western suburbs of Chicago, IL.
We help businesses create clarity in their marketing, so they can help their clients move forward with confidence.
Apply for this job online using the link below.
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