Marketing Automation Program Manager

  • Contract: Full-time

Job Description

Yesler is looking to add a Marketing Automation Program Manager to our Global Events Operations Team. As a strategic contributor for Yesler event operations client engagements, you will consult on automation best practices based on a deep understanding of client goals, business processes and system infrastructure.

Key responsibilities

  • Primary point of contact with client stakeholders
  • As a delivery lead, manage the intake and assessment of client requests and distribute work to the team
  • Act as the liaison between the client and Yesler’s internal service/delivery teams
  • Balance client needs and expectations with what the delivery team can produce
  • Make automation-related recommendations on business processes, sales and marketing alignment, SLAs, lead lifecycle, campaign management, reporting, and more
  • Advise clients, demonstrating expertise and making a compelling case to support recommendations
  • Architect solutions in Marketing Automation and CRM systems
  • Create and manage lead nurture and event marketing programs
  • Build, QA, and deploy campaign assets
  • Produce results reports and analysis
  • As part of a project team, contribute to roadmapping, scoping, and project planning exercises.

Skill Requirements

  • Bachelor’s degree
  • 6+ years’ experience in marketing and demand generation disciplines
  • 4+ years’ experience in one or more marketing automation platform (Marketo preferred). Certification preferred.
  • 2+ years’ experience with a CRM tool (Salesforce.com, Microsoft Dynamics CRM, SugarCRM, etc.). Certification a plus.
  • Ability to operate autonomously across multiple teams
  • In depth understanding of B2B marketing and demand generation best practices and comfort communicating these concepts to high level stakeholders
  • Experience leading marketing initiatives and deliverables
  • Strategic with creative problem-solving skills
  • Organized and detail-oriented
  • Team player and able to work independently as well
  • Strong written and verbal communicator

About the Company

Yesler is a B2B marketing agency that blends strategy, creativity, and technology to build demand, engage customers, and grow revenue. From offices in Seattle, Portland, Philadelphia, and Toronto, we’re a team of more than 200 strategists, designers, technologists, media experts, and analysts who are on a mission to change the marketing status quo. We take an integrated approach to serving the entire marketing organizationnot only the strategies, content, and programs to create demand but also the infrastructure, operations, and project management required to execute, measure, and optimize for results.

Yesler has been recognized as a great place to work, and the awards keep rolling in. We’ve earned more than 19 Best Workplace Awards over the last decade, placement on the Inc. Magazine list of America’s Fastest Growing Companies for five years in a row, and we were named one of the Top 50 B2B Marketing Agencies by Chief Marketer in 2016 and 2017. Our mission is to positively impact the people we work with, the people we work for, and the communities we live in. We support our mission by providing an inclusive environment where all are empowered to share their diverse perspectives and experiences, so we can ultimately be better together.

Our policies, practices, programs, activities and decisions regarding employment, hiring, assignment, promotion, compensation, volunteerism, and internships are not based on a person’s race, color, sex, age, religion, national origin, mental or physical disability, ancestry, military discharge status, sexual orientation, gender identity or expression, marital status, source of income, parental status, housing status, or other protected status. We strongly encourage women, people of color, veterans, individuals with disabilities, and members of the LGBTQ community to apply.

How to apply

Apply for this job online using the link below.

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