Eye Care Leaders

Marketing Coordinator

  • Contract: Full-time

Job Description

Eye Care Leaders is looking for a Marketing Coordinator to join the fast-paced and dynamic marketing team. Our lean group prides itself on strong strategy and flawless execution across a number of channels and programs, and an energetic and organized coordinator will make the team complete. From helping the rest of the team execute programs, to taking control of our social platforms, this is a pivotal role in the department and one that will lead to growth for the right candidate.


  • Assist with marketing projects from collateral and content development to demand generation programs
  • Create and execute email marketing campaigns and track results
  • Devise and execute on social media strategy across channels
  • Assist with website maintenance by publishing content, making promotional updates, minor modifications, other updates as needed
  • Design and update email templates, landing pages, case studies, sales collateral, direct mail pieces, etc.
  • Assist in lead generation and capture initiatives through our marketing automation platform including the creation of trackable links, form capture, and processing, gating information and downloads, as well as email and direct mail campaigns.
  • Assist with data segmentation for demand generation campaigns and develop reporting dashboards
  • Update promotions calendar, manage deadlines, and asset coordination for social media and copy-related projects requiring heavy collaboration among team members
  • Assist in communicating and coordinating with departments internally to address marketing requests including client communications, messaging, and more
  • Provide copywriting and proofreading support as needed.
  • Assist with all other tasks as designated, including event support as needed.

Skill Requirements


  • Strong written and verbal communication skills, a positive attitude, and the ability to thrive in a collaborative and fast-paced environment
  • Strong project management and organization skills, ability to prioritize and manage multiple projects, and inspire trust with team members
  • Ability to take initiative, manage expectations, and coordinate stakeholders
  • Strong proficiency in the Microsoft Office Suite, especially PowerPoint and Excel
  • Proficiency in Adobe creative suite particularly Photoshop and Illustrator.
  • Intermediate knowledge of HTML for websites and email creation and modification
  • Associates or Bachelor’s Degree in Marketing, Communications, English, or related field
  • Experience with a marketing automation platform such as Pardot preferred
  • At least 3-5 years of marketing experience in a corporate setting

About the Company

Trusted by more than 7,500 physicians, Eye Care Leaders is the No. 1 source for top-rated ophthalmology-specific EHR and Practice Management systems. With a singular focus on eye care practices, Eye Care Leaders tailors solutions to meet the unique needs of each practice.

Headquartered in Charlotte, NC, Eye Care Leaders has brought together leading eye care companies including Integrity, iMedicWare, ManagementPlus, MDOffice, Medflow, My Vision Express, KeyMedical, ioPracticeware, and EyeDoc. We’ve come together with the common goal of continuing to offer and grow the best eye care solutions available anywhere in the market. This includes all eight of our ophthalmology-specific EHRs having unprecedented certification of both 2015 Edition ONC-Health IT Certification andHITRUST CSF® Version 8 Certification. By bringing these leading and certified brands together and sharing one vision for the future, we have the financial stability and the impetus to provide more options, more features, and better support to your practice than ever before. myCare Analytics platform even offers the largest ophthalmology dataset benchmarking for practices on financial, operational, clinical, utilization, and satisfaction parameters.

Eye Care Leaders’ myCare Suite is a powerful family of new and existing solutions that can improve, enhance, and coordinate every level of eye care management. The cloud-based suite tightly integrates software that addresses every aspect of the modern eye care practice: revenue cycle, electronic health records, practice management, optical, ASC, patient retention, patient reactivation, patient portal, analytics, and more. myCare Analytics platform even offers the largest ophthalmology dataset benchmarking for practices on financial, operational, clinical, utilization, and satisfaction parameters.

Eye Care Leaders works in the best interest of eye care practices and ensures operational efficiency, regulatory compliance, and revenue growth.

How to apply

Apply for this job online using the link below.

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