Vision Critical

Product Marketing Manager

  • Contract: Full-time

Job Description

Product Marketing Manager

Are you a B2B technology marketer looking to advance your career? Are you ready to face the challenge of an industry that is maturing as rapidly as it is changing? Do you have the proven ability to get B2B customers to discover, understand and embrace your cutting-edge solutions? If so, then the Product Marketing role is for you! This role can be based in Canada or the US.

About the Role

Vision Critical is looking for top talent in Product Marketing to join our diverse and integrated team of marketers, thought leaders and product experts. The focus of this role will be to support the needs of our Customer Success and Pre-Sales teams with an in-depth product knowledge. Overall, it is a tremendous opportunity to help forge the product identity of one of Vancouver’s best-known technology companies.


  • Identify and fill gaps in Sales cycle support with new & unique tools for getting and keeping Vision Critical solutions in front of prospective buyers and influencers
  • Work closely with Sales to stay connected to customer needs and Product Management to articulate those needs so they are reflected in Vision Critical products and solutions
  • Learn and understand the challenges faced by our customers and help develop Vision Critical solutions that solve those challenges
  • Provide Sales team with the tools and language to articulate the value proposition of Vision Critical products and solutions
  • Develop and sustain on-going product awareness & training for Sales
  • Develop Sales enablement materials including product promotion and demonstration videos
  • Apply creative skills to develop content for Marketing and PR to generate solution-focused awareness and leads case studies, white papers, blog posts, etc.
  • Keep product-level messaging up to date with current features and market-friendly language
  • Manage internal distribution for all product collateral (product intranets)
  • Work collaboratively and productively with people from across the organization, from R&D to Product Management, from Client Services to Sales, Marketing and the Channel

Skill Requirements

  • Minimum 3 years in a B2B Marketing role with a technology company
  • 3 – 5 years of Marketing experience with a good mix of MarComm and lead gen activity
  • Killer business writing skills: the ability to paint a crystal-clear picture with words and inspire excitement and action
  • Dabbled in Sales? Fantastic. If you haven’t, demonstrate how you’ve worked closely with a Sales team in a Marketing and/or Sales support capacity
  • Undergraduate degree in Business, Marketing or Communications
  • MBA an asset
  • Experience with a multinational organization a strong asset
  • Comfortable presenting live or via web/teleconference to internal and external groups
  • Creativity, resourcefulness and entrepreneurial problem-solving skills are all valuable assets
  • A knack for gathering effective market and competitive intelligence

About the Company

We help the world’s largest brands and organizations build scalable and engaging relationships with their most important asset, their customers and stakeholders. Designed for today’s always-on, social and mobile savvy customer, Vision Critical’s technology helps large, customer-centric enterprises discover what their customers want so they can deliver what they need. Hundreds of high-performance organizations use Vision Critical’s technology.

Equally important to the success of our business are our people. We couldn’t do what we do without our awesome VC’ers and look forward to welcoming a new VC’er, you to our VC family. Come be great with us, #TheVCWay.

How to apply

Apply for this job online using the link below.

External Link »