Product Marketing Manager

  • Contract: Full-time

Job Description

Note: Although this is a remote position, we are seeking candidates in the following timezones only: Europe (UTC+0 – UTC+4), Americas (EST only).

We are looking for a passionate Product Marketing Manager to lead the messaging, positioning and delivery of our product to market. Youll be responsible for crafting and executing on our go-to-market strategy, drive pricing and packaging improvements, and develop messaging that resonates with our audience, so people can learn about and use Hotjar.

In doing so, youll be working within a growing team of marketers, while collaborating with our product team to help improve our product based on the needs of our users and an evolving market.

In this role you will:

  • Develop crisp, compelling messaging and work collaboratively with marketing and customer experience to ensure our story is consistently told across all channels and experiences
  • Develop a deep understanding of our product and our customer needs, and be a conduit for the voice of the customer to the company
  • Perform pricing analysis and execute on pricing and packaging improvements to maximize value for customers and business growth
  • Drive go-to-market planning and develop key marketing messaging that will resonate with the target market
  • Own and execute on product launch plans to maximize awareness and product adoption
  • Work in tandem with our product team to evolve the product roadmap and coordinate on promoting improvements and new releases
  • Create value-based sales enablement content to drive new business growth
  • Collaborate with the marketing team to create groundbreaking marketing campaigns that deliver on the expectations of our user community
  • Evaluate market landscapes and educate teams about related trends

Skill Requirements

We want to hear from you if you are:

  • A data and customer driven Product Marketing Manager with 3+ years experience in a B2B or SaaS company
  • A lover of storytelling in a simple, thoughtful, and visual manner
  • Highly skilled in crafting product positioning and value-based messaging for varied audiences and stages of awareness
  • Experienced in developing successful value-based pricing strategies to drive business growth
  • Skilled in executing competitive analysis projects and developing brand voicing / differentiation
  • Someone who works well with other teams outside of marketing (product, customer success and marketing)
  • Process oriented and can build and manage processes across teams
  • An excellent communicator
  • A self-starter comfortable with working independently in a fully remote environment
  • Happy to submit to a background check confidentially processed by our third party

About the Company

Hotjar is a rapidly growing startup which gives thousands of website owners, teams and professionals the tools needed to discover how their visitors are really using their sites. This is an excellent remote career opportunity in a key position in a fast growing startup that is actually making a difference in the marketing community and industry.

How to apply

Apply for this job online using the following link.

External Link »