Descartes Systems Group

SEO Analyst, Online Marketing

  • Contract: Full-time

Job Description

We are looking for an experienced SEO Analyst to help drive awareness and demand generation programs for the online channels of our business. Simply put, we need your help to make our customer-facing websites rank at the top of search engine results by providing recommendations to content owners on strategies and tactics for content development and improvement. In addition to www.descartes.com, some of our domains include www.customsinfo.com, www.mkdataservices.com, www.shiprush.com, www.macropoint.com, and www.e-air-waybill.com.

The right candidate is a creative, critical thinker with excellent communication, organizational, and execution skills. They must be an enthusiastic team player who is also able to work independently. We’re seeking someone with a strong drive to learn, over achieve, and grow with our company. Experience in Brightedge and supply chain/logistics operations or technology is preferred.

Responsibilities

  • Collaboratively develop and execute a broad spectrum of multi-channel marketing content for demand generation that enhance brand awareness and increase sales across our target markets;
  • Manage, execute, monitor, and report on various marketing efforts via Google Analytics and Brightedge;
  • Deploy content to an online CMS;
  • Manage website performance;
  • Work with subject matter experts within Descartes and external agencies to develop/improve multimedia content including videos, animations, infographics, and more;
  • Assist Online Marketing Manager with campaigns and programs that support the overall success of Descartes’ Global Marketing and Sales organization;
  • Assist in administration of social media accounts belonging to Descartes and its subsidiaries; and
  • Become a key member Descartes team with strong project management and effective communication between internal and external stakeholders.

Skill Requirements

  • A minimum of two years of full-time experience in search engine marketing - Must be able to demonstrate a thorough knowledge of Search Engine Optimization (SEO) techniques.
  • SEO agency experience preferred; Experience using Brightedge or similar software is a plus.
  • A proven self-starter who can learn independently and self-gauge the performance of marketing campaigns and materials through experience and by analyzing metrics.
  • Ecommerce, logistics, supply chain, global trade and software technology/industry marketing experience is a definite plus.
  • Strong project management skills.
  • Strong copy writing skills.
  • Graphic design skills are a definite plus.
  • Comfortable with web-based software, social media, and basic HTML.
  • Experience using Microsoft Office products.
  • Proven website management experience and proficiency in web analytics.
  • Ability to thrive in a diverse and broadly-distributed yet highly collaborative team environment.
  • Availability to travel several times per year.
  • Ability to excel working within a close, deadline-oriented, independently-working, fast-paced and rewarding environment.

About the Company

Descartes unites the people and technology that move the world. Descartes’ logistics technology is efficient, flexible, reliable and collaborative. It makes the big look small and the complex seem simple. The world is getting smaller — Descartes is making it smarter, quicker and better.

How to apply

Apply for this job online using the link below.

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