Sr. Manager, Customer Advocacy

  • Contract: Full-time

Job Description

The Sr. Manager, Customer Advocacy will play a key role within the customer reference, sales and marketing teams, with an overarching responsibility of executing against Axway’s marketing strategy. This role is highly visible and cross-functional, requiring regular communication with sales, corporate marketing, product marketing, and customer success members. The manager will oversee a global team that will proactively recruit customers to become active program participants supporting a wide spectrum of public and private activities servicing the needs of sales, marketing, product marketing, and PR/Analyst Relations. This role will report to the Director, Corporate Communications


  • Launch a best-in-class Customer Advocacy Program that is viewed as a value-add when new customers are onboarded
  • Build relationships within Axway as well as with Axway’s customer base to create an ongoing active group of referenceable customers that will build demand and assist with new revenue creation
  • Manage a global team of Customer Advocacy Managers
  • Track performance of the program on a monthly basis
  • Determine the best tools to manage advocate requests, case study creation, and video production
  • Determine and implement a regular communication vehicle internally about the program and available assets
  • Manage reference request fulfillment; track reference activity and outcomes
  • Recruit references and manage relationships
  • Create and maintain in-depth customer profiles and contacts in database
  • Infuse priority programs such as product launches, campaigns, demand generation, analyst surveys, and key industry and proprietary events with new ways to inject the voices of our customers
  • Assist with developing assets to showcase our customer’s success
  • Increase customer reference program adoption and visibility by articulating the value of the program to a variety of internal and external stakeholder audiences
  • Gather and analyze data to assess health of customer advocacy efforts and use insights to develop action plans
  • Manage customer review initiatives such as G2 and Gartner Peer Insight

Skill Requirements

  • 5+ years experience managing and working in a customer advocacy group or related discipline
  • Understanding of Sales, Customer Success, and Marketing interrelations
  • Strong project and time management skills and operational discipline
  • Able to manage numerous projects simultaneously
  • Able to react promptly to ad hoc requests
  • Experience with Salesforce a plus
  • Customer first mentality
  • Clear and direct communicator – Comfortable communicating with both internal and external customers
  • College degree (or equivalent experience) is preferred

About the Company

To go quickly, go alone. To go far, go together. As part of Axway, you’ll pursue your goals for professional and personal growth alongside the most capable, inventive, and dedicated minds in data integration technology. You’ll join us in promoting and perfecting the value of Axway AMPLIFY™, our groundbreaking hybrid integration platform that enables enterprises to seamlessly connect their people, systems, customers and ecosystems using industry-leading API, SaaS, Cloud, MFT, B2B, and Content Collaboration solutions. You’ll exchange ideas with a culturally rich global community of over 1,800 members who connect remotely or show up onsite in virtually every time zone on the planet. And you’ll have the support and camaraderie of your Axway leadership and colleagues to serve as a reminder that you’re not alone on your journey, and that every day, you’ve taken one more step forward. With Axway, you’ll go far because we’re better together.

How to apply

Apply for this job online using the link below.

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